Businesses are increasingly becoming aware of the importance of not losing a customer. A major percentage of revenue is attributed to the repeat business from existing customers. Customer loyalty is fostered, cultivated, observed, and rewarded. Increasing competition and shrinking geographical demarcations have taken customer loyalty solutions to the top of the agenda.
SYSTIME offers a variety of loyalty solutions, depending upon the industry. We encourage the marketing agents having huge network to run this program as their core business. This, in turn creates the highest volume of database, a major asset for the business.
We have executed massive projects in this area with different types of industries and worked with marketing industries for deploying this solution. Various business models can be created for improving the bottom line. For example, a marketing company can create a loyalty program through its retailers by awarding points to its customers.
Benefits and Features of loyalty solutions
- Builds long term customer relationships
- Adds value, gives privileges and convenience to the loyal member
- Protects the business revenue base
- Rewards loyalty and performance
- Allows for better management of member information
- Enables the creation of new product and services
- Generates accurate information about customer profiles
- Supports comprehensive business rules for awarding and redemption of points based on frequency of visits, transaction value, specific product, and/or cumulative transacted amount for a program
- Maintains flexibility of redefining the business rules for a program through MIS, based on continuous feedback
- Facilitates loyalty application in corporate CRM, POS, etc.
- Tracks effectiveness of each loyalty program
- Generates exhaustive qualitative and quantitative reports and graphs for various players involved to understand the efficacy of program
- Improves brand equity
- Improves customer service quality
- Reduces administration costs and hassles.
Components Involved
- Smart Cards
- Smart Card Terminals / Readers
- Loyalty Application.
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